It’s just not fair. The incredible lighting. Attention to detail. And don’t even get me STARTED on those close-ups… It’s hot. It’s luscious. It’s steamy. You can almost taste it.
Okay, get your minds out of the gutter. I’m talking about food.
Studies have been floating around for YEARS about the addictiveness of food, and it is one of the “go-to” culprits for the obesity epidemic. With the rise of the internet, and more specifically, the prevalence of social media, food has gone from something we’re addicting to eating, to something we’re addicting to staring at.
Yup, we’re dirty, promiscuous, voyeuristic, food peeping-toms.
I’m just as guilty as anyone. This blog is LITTERED with photographs of my latest creation, often trying to capture the flavor in every pixel.
I happened to pick up Women’s Health Magazine at the store the other day; a substitute impulse buy in a weak moment that normally would have resulted in ice cream or a candy bar. Babysteps.
Anyway, smack dab center there is an article about food porn and its effect on our brains… and our waistlines.
Food photography is nothing new. To capture food well is an art. We’ve all seen those bowls of fruit.
But from magazines to blogs and now to social media, pictures of food are EVERYWHERE; and it’s neurologically screwing with us.
Looking at pictures of food porn releases endorphins in the brain, but because the brain associates looking at food with being fed, a disconnect starts to form and our bodies become confused… and hungry. So later, even if you’re eating something relatively healthy, your body is going to want MORE of it.
Not to mention the extreme feelings of guilt most of us pile on when we look at pictures of desserts and dishes swimming in creamy sauces or covered in cheese. What’s that there? Your exercise motivation board has 151 pins, but your food board has 300? Something isn’t right here…
Addictions come in all shapes and sizes. I mean, I’m sure you go through your day listening to people talk about how they’re “addicted to pinterest.” While this comment is likely hyperbolic, that person may be in deeper than he or she thinks.
Not a pinterest fan? Maybe you’re glued to instagram and twitter instead… which isn’t any better…
Holy crap, people! Why can’t we just sit and eat food? What is it we find so gratifying about taking pictures of and tweeting about everything that passes through our lips? No really, I’m asking; as one of these offenders, I can’t honestly give you an answer about why I’m so compelled to photograph my food. Gratification? Validation? Who knows. All I know is that I post a lot. And then I OGGLE a lot.
Unfortunately, I can only guess that a lot of people are like me and assume they are helping themselves by just “looking.” But when it really comes down to it, you’re giving yourself food blueballs. By constantly barraging your brain with images of things you want but ultimately denying yourself of them, you’re going to crack. Like, carpal tunnel, wrist in a sling crack. Too graphic? Meh.
What does it come down to? We’re human. We like pleasurable things. More specifically, we like to EXPERIENCE pleasurable things. So even though you think you’re keeping your diet in check, you could be doing more harm than good.
Am I going to stop posting pictures with my recipes? HELL to the NO! But I will be more selective, and perhaps even be less stagey (unless it’s a beautiful masterpiece).
And I have cut back CONSIDERABLY on my pinterest dessert stalking. You know what? It makes a HUGE difference. Instead of lusting after the foods I “can’t” have, I’ve spent my time thinking about what I can do with all the delicious things I CAN eat. It’s empowering.